Slogans should be the ones that easily can attract the readers and listeners. They should be catchy so that they can fulfill their respective objectives. When slogans are not catchy then people are not impressed with them and they do not fulfill their objectives.
Slogans should be the ones that should leave a great impact on the minds of people hearing them. They should be clear and simple with catchy words in a single phrase or expression. That really helps in most cases.
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